Things Apple and Google Do to Make Innovations

Things Apple and Google Do to Make Innovations. Apple is said as the most innovative company in 2012 according to a survey conducted by Booz & Company, a managing consultant company from U.S.

The finding of the survey which was conducted to 1000 companies was released in a journal under the title “Global Innovation 1000 Reports”. The journal listed a number of innovative companies throughout the world during 2012.

After Apple, Google was in the second rank, followed by 3M, Samsung, GE, Microsoft, Toyota, P&G, IBM, and Amazon.

Besides listing the innovative companies, through the survey Booz also studied how the successful companies would create various innovations of products and services.

According to Businessinsider, the things innovative companies do to gain success based on the survey are like below:

At innovative companies, everybody is an innovator. The employees are believed as creative people. Their working environments are comfortable, they are embraced and respected, and they are trusted to make innovation.

By keeping the creative culture in working environment, the innovative companies would develop ideas and creating new useful products.

Innovative companies measure their idea-generation success. Companies that value innovation measure how many ideas they generate to be executed and developed as real products.

Booz’s survey findings are surprising. It shows that smaller companies tend to execute their ideas more bravely. The small companies have fewer employees, but they are more skillful because they have less bureaucracy.

Innovative companies change the idea a lot before it becomes a product. Creating innovation is not as fast as blinking eyes. Innovation is not all about generating new ideas, but also deciding the best idea.

There are steps to get through to turn ideas into real products; they are research, trial, and asking feedback to customers. Those steps are obligatory to follow.

In short, innovative companies test their ideas with customers, employees, and their partners. The successful innovations have to fulfill things needed by the customers with new things.

Innovative companies have a person which is responsible for finding new ideas. Sergey Brin as the example, he is Google’s ‘ideas czar’. He is responsible for the Google X project, a facility built by Google to conduct researches and develop forthcoming technologies.
Innovative companies find ideas everywhere. They don’t care if the ideas come from inside the company or outside. They also talk to their customers and clients directly and indirectly for the sake of getting ideas.

Innovative companies realize that great products can be created by knowing the customers well. To create innovation, acquisitions can be such a good way, so do entering the new market, and hiring creative entrepreneurs.

Innovative companies spend R&D money thoughtfully, not profligately. The ten innovative companies mentioned above do not spend most on R&D. only three of them — Toyota, Microsoft, and Samsung — are among the companies with the biggest R&D budgets, as listed in this chart from Booz.

Innovative companies systematically create new ideas. Any companies could create great ideas, but to create bright ideas continuously, a company needs a system in creating ideas to decide which one to be executed, and ask the feedback about the ideas.